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jp en About Us About Us Our Activities History of the Foundation About Yoshida Hideo The Ad Museum Tokyo Publications jp en About Us About Us Our Activities History of the Foundation About Yoshida Hideo The Ad Museum Tokyo Publications Advertising Communication for a Better Society “Advertising makes a vibrant society”This is the motto of Yoshida Hideo, the fourth president of Dentsu who dedicated his passion for the development of the advertising industry in Japan. Having inherited his vision and enthusiasm, we provide support for leading-edge research activities in the field of marketing communications and undertake initiatives to nourish an advertising culture that connects people and society through advertising communications. About the Foundation Our Activities We are engaged in a variety of activities to satisfy the needs of the times, including support for advertising studies and the operation of The Ad Museum Tokyo dedicated to promoting a better understanding of advertising. Support for Advertising Studies This is our core activity. We offer grants to research projects in the field of advertising communications and marketing, and present the “Yoshida Hideo Research Grant Award” to outstanding research. Operation of The Ad Museum Tokyo With collections totaling more than 320,000 books and advertising materials available for public perusal, The Ad Museum Tokyo is the only advertising museum in existence in Japan today. Our Activities Ad Studies Ad Studies is the Foundation’s public relations magazine featuring topics in advertising communications, Its main contents consist of written contributions and dialogues among researchers and professionals About Yoshida Hideo History of the Foundation TOP Yoshida Hideo Memorial Foundation4th Floor, Dentsu Ginza Building 4-17, Ginza 7-Chome, Chuo-ku, Tokyo 104-0061 Japan TEL: +81-3-3575-1384 Access Map jp en Copyright(C)2021 Yoshida Hideo Memorial Foundation. All rights reserved.