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jp en About Us About Us Our Activities History of the Foundation About Yoshida Hideo The Ad Museum Tokyo Publications jp en About Us About Us Our Activities History of the Foundation About Yoshida Hideo The Ad Museum Tokyo Publications top outline history History of the Foundation 1965 1966 1967 1978 1985 1987 1995 1997 1998 2001 2002 2005 2011 2015 2016 2017 2018 2020 1965 With Dentsu’s endowment of the Yoshida Hideo Memorial Hall (the refurbished former residence of Yoshida Hideo in Tokyo’s Shinagawa Ward; hereinafter referred to as the “Memorial Hall”) and a financial contribution of 140 million yen, the Yoshida Hideo Memorial Foundation was established with the approval granted by the Ministry of Education (currently the Ministry of Education, Culture, Sports, Science and Technology) 1966 The Memorial Hall officially opened with the completion of the Yoshida Hideo Memorial Library (“Library”)Donated a research fund to the Faculty of Economics at the University of Tokyo for the advancement of advertising research. The annual grant continued until 1972. 1967 Presented the first annual research grants to full-time university researchers 1978 Transferred the Memorial Hall building to the Shinagawa WardThe office and the Library moved to the Ginza Eight Building 1985 Invited the novelist Inoue Yasushi as a guest speaker for the 20th anniversary commemorative lecture 1987 The office and the Library moved to the Dentsu Ginza Building 1995 Published a commemorative pamphlet and a comprehensive list of research grants for the 30th Anniversary 1997 Published The History of Advertising Research in Japan for the 30th anniversary special project 1998 Fully renovated and renamed the Library as the Yoshida Hideo Memorial Advertising Library 2001 Introduced the Asia Program as part of the project for the 100th anniversary of the birth of Yoshida HideoStarted the Consumer Omnibus Survey 2002 Opened The Ad Museum Tokyo (“The Museum”) in Shiodome, a resource center complete with an advertising library, as part of the project for the 100th anniversary of the birth of Yoshida Hideo Founded the Yoshida Hideo Research Grant AwardPublished Ad Studies, a quarterly magazine for research and public relations 2005 Held the 40th anniversary commemorative ceremonyPublished Advertising Talks, a pictorial record of the collections in The Museum 2011 Accredited as a public interest incorporated foundation 2015 Released the 50th anniversary commemorative website 2016 50th anniversary of research grant 2017 Fully renovated and reopened The Museum 2018 Launched the School of Advertising, an educational project that makes the most of the database of Foundation’s advertising resources 2020 Published The Edo Creative Style: Edovertising TOP Yoshida Hideo Memorial Foundation4th Floor, Dentsu Ginza Building 4-17, Ginza 7-Chome, Chuo-ku, Tokyo 104-0061 Japan TEL: +81-3-3575-1384 Access Map jp en Copyright(C)2021 Yoshida Hideo Memorial Foundation. All rights reserved.